# Shani Wolf — B2B Marketing, MarTech & AI > Shani Wolf is a Fractional CMO and MarTech architect with 15+ years of experience in B2B marketing, HubSpot implementation, marketing operations, and AI-powered demand generation. She works with B2B SaaS, cybersecurity, fintech, enterprise technology, and family-office clients from Israel, serving organizations globally. HubSpot Solutions Partner, Amplemarket Power User and Advisor. Creator of the AI FAMOUS Playbook for AEO. ## About - [Home](https://www.shani.digital): Marketing that clicks — strategy, MarTech, and AI for B2B teams that need pipeline, not theater. - [About Shani](https://www.shani.digital/about): Career, credentials, voice — why she works as a Fractional CMO and what she will and won't do. - [For Recruiters](https://www.shani.digital/for-recruiters): If you're hiring an in-house VP Marketing / Head of Growth / MarTech leader, start here. - [Contact](https://www.shani.digital/contact): All channels — email, WhatsApp, LinkedIn, free 30-min slot. - [Book a Free 30-Min Slot](https://meetings-eu1.hubspot.com/shani-wolf/intro-meeting): Free strategy conversation, no commitment. ## Work With Shani — Services - [All Services](https://www.shani.digital/services): Pick your lane — Fractional CMO, MarTech & AI, Marketing Efficiency, Workshops, Mentoring, Outsource Your AI. - [Fractional CMO](https://www.shani.digital/services/fractional-cmo): Embedded marketing leadership for B2B SaaS, Cyber, FinTech (Series A–C). Starts from $7,500/month. - [MarTech & AI Integration](https://www.shani.digital/services/martech-ai): HubSpot implementation, CRM setup, marketing automation, lead scoring, RevOps. Starts from $10,000/project. - [Marketing Efficiency](https://www.shani.digital/services/marketing-efficiency): Diagnose your funnel, find leaks, optimize spend, prove ROI. Starts from $10,000/project. - [Workshops](https://www.shani.digital/workshops): Team training on AI, HubSpot, demand gen, GTM. Half-day or full-day. Starts from $5,000. - [Mentoring](https://www.shani.digital/mentoring): Office Hours ($350/hr) or Monthly Mentoring (from $750/mo). CMO coach + B2B marketing mentor. - [Outsource Your AI](https://www.shani.digital/outsource-your-ai): Managed AI service for regulated industries. PILOT STAGE — limited spots. ## Blog (long-form essays) - [Hiring Your First VP of Marketing Operations & AI Transformation: A Playbook](https://www.shani.digital/blog/hiring-vp-marketing-operations-ai-transformation): The role didn't exist 18 months ago. How category leaders won't hire a CMO without one underneath. Scope, scorecard, comp benchmarks, hiring process. - [AI Agents in B2B Marketing — Use Cases & Failure Modes](https://www.shani.digital/blog/ai-agents-b2b-marketing): Where AI agents work in B2B marketing today, where they break, and how to deploy them without burning trust. - [Building an AI-First Marketing Org from Scratch](https://www.shani.digital/blog/ai-first-marketing-org): Org design, role definitions, tool stack, and the 90-day plan to ship an AI-first marketing function. ## Tools - [AI Readiness Scorecard](https://www.shani.digital/scorecard): Interactive 20-question scorecard that grades your marketing org's readiness for AI transformation. Free, no email gate. ## Playbooks (long-form how-to guides) - [HubSpot Implementation for B2B SaaS — the 8-week playbook](https://www.shani.digital/resources/hubspot-implementation-b2b-saas): The order, the gotchas, the parts most agencies skip. Custom properties, lead lifecycle, scoring, attribution, workflows, dashboards. - [The MarTech Stack Review Framework](https://www.shani.digital/resources/martech-stack-review-framework): Review a marketing tech stack and find $50K+ of waste in a week. Tool inventory, integration mapping, redundancy detection. - [AI Marketing Operations 101 — curiosity to deployment](https://www.shani.digital/resources/ai-marketing-operations-101): Take a marketing team from "AI curious" to operational in 30 days. Tool selection, prompt architecture, workflow integration, guardrails. - [AEO vs SEO in 2026 — the playbook](https://www.shani.digital/resources/aeo-vs-seo-2026-playbook): Answer Engine Optimization structure, schemas, content patterns, and measurement for ChatGPT, Claude, Perplexity, and Google AI Overviews. - [How to Hire a Fractional CMO — Buyer's Guide](https://www.shani.digital/resources/hiring-a-fractional-cmo): When to hire one, what to look for, what to pay, red flags, discovery-call questions. - [Using Amplemarket's MCP Server with Claude for Marketing](https://www.shani.digital/resources/amplemarket-mcp-claude-marketing): Running prospecting, enrichment, outbound directly from Claude via Amplemarket's MCP. - [AI Agents in Marketing — Failure Modes & Use Cases](https://www.shani.digital/resources/ai-agents-marketing-failure-modes-use-cases): Companion field guide to the blog essay. ## Templates & Calculators - [MarTech Stack Review Checklist](https://www.shani.digital/resources/martech-review-checklist): 47-question diagnostic run at the start of every engagement. - [HubSpot Implementation Readiness Checklist](https://www.shani.digital/resources/hubspot-readiness-checklist): The 23 things to have ready before signing a HubSpot contract. - [B2B Lead Scoring Model Template](https://www.shani.digital/resources/lead-scoring-model-template): Working lead scoring model — demographics, firmographics, behavior, intent. - [AI Prompt Library for Marketing](https://www.shani.digital/resources/ai-prompt-library-marketing): 200+ prompts for content, research, ICP, competitor analysis, email, marketing ops. - [Marketing ROI Calculator](https://www.shani.digital/resources/marketing-roi-calculator): Model marketing ROI by channel including hidden costs most teams miss. ## Best Practices (short articles) - [AEO Content Structure](https://www.shani.digital/best-practices/aeo-content-structure): How to structure content so LLMs cite it. - [MarTech Budget Cuts](https://www.shani.digital/best-practices/martech-budget-cuts): What to cut first when the budget shrinks, and what to never cut. - [AI Marketing Team in 30 Days](https://www.shani.digital/best-practices/ai-marketing-team-30-days): Practical 30-day plan to stand up an AI-enabled marketing team. - [Outbound Revival 2026](https://www.shani.digital/best-practices/outbound-revival-2026): What's working in B2B outbound now that everyone's drowning in AI-generated cold email. - [Fractional CMO vs Agency](https://www.shani.digital/best-practices/fractional-cmo-vs-agency): When each model wins, what each costs in practice, where each fails. ## Case Studies (anonymized B2B & B2C engagements) - [All Case Studies](https://www.shani.digital/case-studies): 13 documented engagements across B2B SaaS, cybersecurity, enterprise, eCommerce, manufacturing, family-office, and pro bono. - [B2B Go-to-Market for a B2C Brand](https://www.shani.digital/case-studies/b2b-go-to-market-strategy-b2c-brand): 50 orgs closed, 1,000% of plan, 500+ boxes/peak month. - [SWOT Marketing Strategy — B2C Leisure](https://www.shani.digital/case-studies/swot-marketing-strategy-b2c-leisure): Strategy refresh that reframed positioning before pipeline rebuild. - [B2B Outbound — LinkedIn + Cold Email Sequences](https://www.shani.digital/case-studies/b2b-outbound-linkedin-cold-email-sequences): 1,600+ list, multi-touch sequences, qualified meetings booked. - [Influencer Marketing Program from Zero](https://www.shani.digital/case-studies/influencer-marketing-program-from-zero): Stood up a full influencer program with no prior assets or contracts. - [Email Marketing Automation — eCommerce Retention](https://www.shani.digital/case-studies/email-marketing-automation-ecommerce-retention): +15% retention via lifecycle email built in HubSpot. - [Content Marketing Strategy — B2C Blog Launch](https://www.shani.digital/case-studies/content-marketing-strategy-b2c-blog-launch): Editorial calendar + SEO + distribution stack built from zero. - [B2B Sales Hiring Scorecard](https://www.shani.digital/case-studies/b2b-sales-hiring-recruitment-spec): Scoping the role, the scorecard, the comp benchmark, the funnel. - [Nasdaq SaaS Product Marketing](https://www.shani.digital/case-studies/nasdaq-saas-product-marketing): Product marketing engine for a publicly traded B2B SaaS. - [Boutique UX — 350% MQL Lift](https://www.shani.digital/case-studies/boutique-ux-350-mql-lift): Funnel + content + paid rebuild for a UX boutique. - [Manufacturing Brand Messaging](https://www.shani.digital/case-studies/manufacturing-brand-messaging): Brand and messaging system for a multi-country manufacturer. - [Family Office AEO Website Launch](https://www.shani.digital/case-studies/family-office-aeo-website-launch): Built a family-office site optimized from day one for Answer Engines. - [Enterprise Rebrand + HubSpot Migration](https://www.shani.digital/case-studies/enterprise-rebrand-hubspot-migration): Full rebrand and migration off legacy MarTech onto HubSpot. - [Junior Marketer Pro Bono Mentoring](https://www.shani.digital/case-studies/junior-marketer-pro-bono-mentoring): Career mentoring program at Beit Hachinuch. ## Resource Hubs (lobby pages) - [All Resources](https://www.shani.digital/resources): Playbooks, templates, calculators, prompt libraries — all free, no gates. - [All Best Practices](https://www.shani.digital/best-practices): Short articles on B2B marketing, MarTech, and AI. - [Blog](https://www.shani.digital/blog): Long-form essays on building modern marketing orgs. - [News](https://www.shani.digital/news): Press, talks, and mentions. - [Partners](https://www.shani.digital/partners): Vendors and integrations Shani actively works with. ## Optional - [Newsletter — The Leadership Marketing Blog](https://www.shani.digital/blog): Monthly email. New playbooks, new templates, what's working in B2B marketing and AI right now. - [LinkedIn](https://linkedin.com/in/shaniwolf) - [Email Shani](mailto:shani@shani.marketing) - [WhatsApp](https://wa.me/9720542515596)