Shani Wolf
All posts by Shani Wolf, Fractional CMO and MarTech & AI strategy consultant.
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Shani Wolf
Fractional CMO · MarTech & AI Strategy · HubSpot Solutions Partner
Shani Wolf is a Fractional CMO and MarTech & AI strategy consultant with 15+ years in B2B marketing, from global enterprises to growth-stage startups. HubSpot Solutions Partner. She helps organizations worldwide build marketing infrastructure that connects systems, data and people, turning the marketing budget from a cost center into a predictable, measurable and profitable revenue engine.
Are You a Hands-On Marketer? The Skill B2B Hiring Managers Screen for in 2026
TL;DR "Hands-on marketer" is the phrase B2B hiring managers now use to filter senior candidates in 2026. It does not mean junior. It means ...
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Shani Wolf
Hiring Your First VP of Marketing Operations & AI Transformation: A 2026 Playbook
TL;DR The role didn’t exist eighteen months ago. Now category leaders won’t hire a CMO without one underneath. The VP of Marketing ...
Shani Wolf
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Keep reading. More inside Resources.
A playbook, a checklist, and a prompt library — three of the most-used resources, picked to follow what you just read.
Playbook
HubSpot Implementation for B2B SaaS — the 8-week playbook
Custom properties, lead lifecycle, scoring, attribution, dashboards. The order, the gotchas, and the parts most agencies skip.
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Framework
The MarTech Stack Review Framework
How to review a marketing tech stack and find $50K+ of waste in a week. Tool inventory, integration mapping, redundancy detection.
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Library
AI Prompt Library for Marketing — 200+ prompts
Tested prompts for content, research, ICP, competitor analysis, email, and ops — across Claude, ChatGPT, and Perplexity.
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