Shani Wolf
All posts by Shani Wolf, Fractional CMO and MarTech & AI strategy consultant.
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Shani Wolf
Fractional CMO · MarTech & AI Strategy · HubSpot Solutions Partner
Shani Wolf is a Fractional CMO and MarTech & AI strategy consultant with 15+ years in B2B marketing, from global enterprises to growth-stage startups. HubSpot Solutions Partner. She helps organizations worldwide build marketing infrastructure that connects systems, data and people, turning the marketing budget from a cost center into a predictable, measurable and profitable revenue engine.
Where to cut MarTech spend without breaking anything
The 6-category diagnostic for finding 20%+ savings in 30 days When a CMO calls me and says 'we need to cut 20% from the marketing budget by ...
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Shani Wolf
How to structure content so Perplexity and ChatGPT cite it
The five content patterns that consistently get cited by Perplexity, ChatGPT, and Google SGE. Reverse-engineered from real citations.
Shani Wolf
Fractional CMO vs. agency. How to actually choose
A real decision framework with buyer questions cost differences and failure modes of each model.
Shani Wolf
How to make a marketing team AI-operational in 30 days
The exact 30-day plan for deploying AI across a marketing team. Tool selection, workflow patterns, prompt library, and team rituals.
Shani Wolf
The cold outbound revival. How it actually works in 2026
Why cold outbound is back, what changed, and how AI plus intent data makes it work where it used to fail.
Shani Wolf
Are You a Hands-On Marketer? The Skill B2B Hiring Managers Screen for in 2026
TL;DR "Hands-on marketer" is the phrase B2B hiring managers now use to filter senior candidates in 2026. It does not mean junior. It means ...
Shani Wolf
Hiring Your First VP of Marketing Operations & AI Transformation: A 2026 Playbook
TL;DR The role didn’t exist eighteen months ago. Now category leaders won’t hire a CMO without one underneath. The VP of Marketing ...
Shani Wolf
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Keep reading. More inside Resources.
A playbook, a checklist, and a prompt library — three of the most-used resources, picked to follow what you just read.
Playbook
HubSpot Implementation for B2B SaaS — the 8-week playbook
Custom properties, lead lifecycle, scoring, attribution, dashboards. The order, the gotchas, and the parts most agencies skip.
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Framework
The MarTech Stack Review Framework
How to review a marketing tech stack and find $50K+ of waste in a week. Tool inventory, integration mapping, redundancy detection.
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Library
AI Prompt Library for Marketing — 200+ prompts
Tested prompts for content, research, ICP, competitor analysis, email, and ops — across Claude, ChatGPT, and Perplexity.
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