HubSpot's new pricing has been live in EMEA since October 1. See what your team would pay

Your marketing just got a major upgrade

I fix HubSpot portals MarTech stacks the marketing on top

I'm Shani Wolf, a fractional CMO for B2B tech and a HubSpot Solutions Partner. Strategy that sets the roadmap, and hands-on work in the portal that carries it out.

Book your HubSpot audit See how I work
15+years in B2B40+companies$14M+pipeline influenced
HubSpot Solutions Partner
Applied MaterialsBank HapoalimKramerVerintReichman University888pokerTaib GroupAmplemarketEl AlUnileverL'OrealAvis

Sounds familiar?

Which one is yours?

Paying for Professional, using it like StarterMarTech & AI We got an implementation. Just not of how we really workHubSpot portal check We have Salesforce and HubSpot, and they don't talkSalesforce to HubSpot Website, finance, telephony. Nothing is connected to the portalMarTech review Still no CRM. Everything is spread across dozens of toolsHubSpot implementation playbook Pipeline is stalling. I need a planFractional CMO
This quarter · HubSpot

HubSpot changed how it charges. Run your numbers again

One edition for the whole portal, seats by role, credits for usage. If HubSpot was out of budget last year, the math may look different now.

Six questions
€470*

a month for a team of two, in the worked example. Plus a one-page summary for management.

*Estimate only, based on HubSpot's published prices. The exact price comes from HubSpot.

HubSpot audit

90 minutes inside your portal, then a prioritized findings report

What's broken, what to fix first, and what it's worth.

Findings report
  • Data: duplicates, fields, lifecycle stages
  • Integrations: what actually syncs
  • Automations nobody remembers
  • Reports leadership will read
90 minIn your portal
ReportPrioritized
$0Cost
3Fixes to start with
Capybara avatar
Ari O.
Managing Director
Investment group

She's the rare marketer who understands both the strategic layer and the technical plumbing. HubSpot, automation, AI workflows. She doesn't just recommend, she builds it herself.

How it works

From a first look at the portal to a team that runs it alone

  1. Diagnose

    A deep dive into the portal and the data

  2. Plan

    Findings prioritized by impact

  3. Implement

    The actual fixing, inside the portal

  4. Train

    Your team operates it on its own

  5. Measure

    Reports leadership reads

What 15 years of B2B marketing looks like in practice

15+Years in B2B
40+Companies
$14M+Pipeline influenced, last 6 months
3xAverage efficiency gain
Ecommerce · HubSpot3.2x pipeline liftFrom scattered tools to a unified revenue engineBased on a true story Cybersecurity · AI40% cost reductionAI workshops that turned into a product launch pipelineBased on a true story Family office · AEOPage 1 in 60 daysFrom zero digital presence to AI-discoverable in 90 daysBased on a true story
Dog with glasses avatar
Gidi K.
CEO
eCommerce

Shani came in and within two weeks had mapped our entire funnel, identified the three biggest opportunities, and built a 90-day plan that actually made sense. She operates like an in-house CMO, not a consultant.

New on the site

Fresh from the blog and the toolbox

Where to cut MarTech spend without breaking anything
New on the blog

Where to cut MarTech spend without breaking anything

Read the post
Blog

How to structure content so Perplexity and ChatGPT cite it

 Blog

Fractional CMO vs. agency. How to actually choose

 Tool

MarTech Review Checklist: 30 checks across your stack, with a live score

 Playbook

AEO vs SEO in 2026: The AI Search Playbook

More ways to work together

HubSpot

Audit, renewal check or platform decision. Then I build it

CRM Migration

Salesforce, Dynamics, monday or a legacy system, to HubSpot or monday CRM

MarTech & AI

Systems review, playbook, AI workflows the team actually uses

Fractional CMO

Senior marketing leadership, 3 to 12 months

Mentoring

1:1 for marketers and CMOs
Cat with sunglasses avatar
Noa L.
VP Marketing
B2B SaaS

Shani took our marketing from reactive to systematic. She rebuilt our lead scoring, connected our outbound tools, and trained the team on AI prompts that actually save time. The pipeline impact was immediate.

Shani Wolf

A little about me

I grow things. Plants, kids, companies. The principle is the same

You need patience, the right infrastructure, and real partnership. I like hard problems, strong coffee, and spreadsheets that actually make sense.

Read the full story

Newsletter

I write when I have something worth saying.

Playbooks, templates, and real lessons from client work. No schedule. Unsubscribe anytime.

Unsubscribe anytime. GDPR-compliant. Stored in HubSpot.

Bring the problem. I'll point you at the right lane

Let's talk HubSpot