1:1 Mentoring · Open for new mentees · Hebrew or English
Level up. With someone who does the job daily.
I mentor marketers at every stage, from first role to CMO. We talk, we figure out what you need, and we build a plan that fits your life.
Who this is for
Is this you? If you recognize yourself in any of these, we should talk.
Track 01 · Just starting out
Breaking in
Junior marketer, career switcher or fresh graduate. You need someone who has been in the room.
Track 02 · Mid-career and stuck
What is the next step?
3 to 10 years in. VP Marketing, Head of Growth, MarTech lead or independent? You need clarity.
Track 03 · Senior and alone
No one to talk or advise with
CMO, VP or Head of Marketing. You want a confidential sparring partner who has lived your problems and give you more guidance you are on track
Track 04 · Switching to MarTech / AI
Close the hands-on gap
Strong on strategy, catching up on systems, and you need to execute real projects, fast.
If you want a career coach, go to a great career coach.
I love career coaches. They do important work: helping you process, decide, build confidence. If that is what you need, find a great one. I will happily refer you. This is something else.
This is the consultant who is still recruiting for the exact roles you are trying to land. The one who tells you the growth hacks working this quarter. The one who knows the inside of the building: the actual people writing the JDs and approving the hires. And I can connect you to them.
What I do with mentees: I treat you like a brand. We work on your positioning, for yourself, so the version of your career you are aiming at actually arrives.
I do this to pass it forward. Mentors who answered my emails when I was nobody. Role models who handed me real frameworks. Tips I have curated over 15 years that nobody put in a course. That is what gets passed along here.
This is a sparring partner who knows the field, knows the players, and is rooting for you to win.
Budget a barrier? Reach out anyway.
I dedicate a few pro bono spots every year for people who need the help but cannot afford it. It depends on my availability.
Even if the timing does not work out, book a 30-minute call. I will give you what I can in that time, and if I cannot help, I will point you to someone who will. Nobody leaves empty-handed.
Karma is real. Just ask Taylor. Or better, ask my mentees. IYKYK.
From my mentees. Don't take my word for it.
MentoringWorking with Shani felt like getting a year's worth of experience in a few sessions. She told me what to do and taught me how to think about it.
Marketing Specialist
PositioningOne conversation with Shani moved me ten steps forward. She reframed how I think about positioning and gave me a concrete way to make it stick.
Product Marketing, B2B FinTech
Go-to-marketI spent months talking to consultants who gave me frameworks I already knew. Shani sat down, asked three questions, and mapped out exactly what our go-to-market was missing.
Founder & CEO, SaaS AI
PipelineShani helped me see what was right in front of me. Within a week, our pipeline strategy went from scattered to focused, and the numbers followed.
Director of Growth, SaaS
PartnershipI honestly feel personally and professionally accompanied, with real investment and real value. It is a partnership.
CFO, Enterprise
Product marketingWhat surprised me most was how quickly she got our product. She bridged the gap between what engineering built and what marketing needed to communicate.
Product Manager, B2B FashionTech