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Fractional CMO · Shani Wolf · HubSpot, monday & Amplemarket partner · for B2B SaaS, cyber and fintech

Fractional CMO for B2B tech companies

Senior marketing leadership, part time: one to two days a week, 3 to 12 months, with full ownership of strategy, GTM, pipeline and the team. The difference from a consultant: I join the team, sit in the leadership meetings, and build the systems that carry it out myself: HubSpot, automations, reports and AI. I've sat in this chair: I ran global Marketing Operations across 40 countries, and led an Effie-winning campaign on the agency side.

Book an intro call When is it the right call?
1–2days a week3–12months40+B2B companies
Shani Wolf HubSpot Solutions Partner

Who it's for

When is a Fractional CMO the right step?

Product, no direction

There's recurring revenue, and marketing runs without a strategy

There's product-market fit and first customers, but the CEO still runs marketing next to everything else. You need someone to set a direction and hold it.

Series A–C
Team, no leader

There are marketers, there's no marketing leadership

A junior team without a senior person to set priorities, manage the agencies and report to the board. This is the most common scenario.

Leading the team
Before a round

A funding round is coming, and you need a real GTM story

Pipeline is stuck and you need a plan that holds up in front of investors: positioning, channels, numbers and the systems that prove them.

GTM and measurement
What's in

Marketing leadership, systems architecture, and the same budget with better results

Three pillars: marketing leadership (strategy, positioning, GTM, board reporting), MarTech architecture (HubSpot, automations, attribution, AI), and budget optimization. It all starts with a 30-day diagnosis, because first you understand the real problem.

What I own
  • Strategy, positioning and GTM, with monthly board reporting
  • Pipeline: owning the MQL to SQL handoff, weekly with sales
  • The systems: HubSpot, automations, reports and AI, built with my own hands
  • The team, the agencies and the budget: who does what, and what it brings in
1–2days a week
3–12months
30–60days to the first tactical results
3–6months to the strategic results

How does it work?

From a 30-day diagnosis to a team that runs on its own

  1. Diagnose

    30 days: interviews, systems, data, pipeline

  2. Playbook

    Positioning, channels, priorities, numbers

  3. Build

    The systems and processes that carry it out, with my own hands

  4. Rhythm

    Weekly with sales, monthly with the board

  5. Handover

    The team and the systems run on their own. The knowledge stays with you
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Ari O.
Managing Director, investment group
Investments

She's the rare marketer who understands both the strategic layer and the technical plumbing. HubSpot, automation, AI workflows. She doesn't just recommend, she builds it herself.

Investment group · 8 companiesOne digital rulebook14 chapters, from domains to AI and measurement, for a group of 8 companies. Each company keeps its brand, the guardrails are sharedBased on a true story International group · SEO and AEOFirst on the name, against 1111 entities with the same name, 32 terms mapped, and within weeks the new site holds the top results in four countriesBased on a true story

Frequently asked questions

What is a Fractional CMO?
A senior marketing leader who works with the company part time, usually one to two days a week, with full ownership of strategy: GTM, positioning, pipeline, team building and marketing operations. The difference from a consultant: a Fractional CMO joins the team, sits in the leadership meetings, and is accountable for the results.
How much does a Fractional CMO cost?
The common market range is 6 to 20 thousand dollars a month depending on scope, against 250 to 400 thousand dollars a year plus equity for a full-time CMO. The exact scope is set after the diagnosis, by what needs owning.
How soon do you see results?
Tactical results, sharper messaging and campaign optimization, within 30 to 60 days. Strategic results, positioning and pipeline architecture, within 3 to 6 months. The right first step is always a diagnosis.
Fractional CMO, an agency, or a full-time hire?
A Fractional CMO when there's revenue but no direction, when the CEO runs marketing, when there's a team without a leader or when a round is coming. An agency when the strategy is clear and you need execution capacity in specific channels. A full-time hire past 30 million dollars ARR with a large marketing team.
Can you work with the existing marketing team?
That's the most common scenario. Many companies have good marketers without a senior leader. I set the strategy and the priorities, manage the execution of the team and the agencies, and build the systems they work in.
How do we know we're ready?
The signs: there's revenue but the pipeline isn't growing; the CEO still runs marketing; there's a team without direction; a funding round is coming and you need a GTM story; or the marketing systems are a mess and produce no insight. A good first step on your own: the 30-question review.

Last updated: October 2026

Shani Wolf

Written by

Shani Wolf
Fractional CMO · MarTech & CRM consulting · HubSpot, monday & Amplemarket partner

15+ years in B2B marketing, from global enterprises to high-growth startups. I get into the systems, the data and the automations and build and fix them myself, so the marketing budget turns into a predictable, measurable revenue engine.

LinkedIn About me Book 30 minutes

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