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In the press · Shani Wolf · Fractional CMO · HubSpot, monday and Amplemarket partner

Media features, talks and press coverage

Where my work has been quoted, published or built into someone else's toolkit: CTech by Calcalist, Walla, Startup for Startup, Amplemarket, Mizbala and Give & Tech.

Book an intro call Speaking and press contact
8outlets and platforms11features, guides and templates2languages: Hebrew and English
Shani Wolf HubSpot Solutions Partner
CTech by CalcalistWalla MarketingWalla FinanceStartup for StartupAmplemarketMizbalaGive & TechIsrael Bidur

Recent features

Where you can find me

Walla Finance HE

יותר ממחצית מהמעסיקים כבר מודים: פיטורי ה-AI היו טעות

Walla Finance on the growing wave of AI-layoff regret. I am quoted on why smart, gradual AI adoption beats quick cuts, and what to do with the people AI frees up.

Quoted expert · July 2026 Amplemarket EN

How to Use MCP with Claude for Marketing in 2026

A hands-on walkthrough of how I connect Amplemarket's MCP server to Claude to run prospecting, enrichment, and outbound workflows directly from the chat interface.

Author · 2026 Walla Marketing HE

תכינו את הארנק: OpenAI מקפיצה מחירים

A piece on OpenAI's pricing changes and what they mean for marketing teams planning AI budgets: what to absorb, what to renegotiate, and what to replace.

Author · December 2024 CTech by Calcalist EN

Featured in CTech

A feature in CTech on the Israeli marketing technology ecosystem and how fractional leadership is reshaping how startups buy senior expertise.

Feature Startup for Startup HE

Marketing Budget Calculator

A ready-to-use marketing budget calculator I contributed to the Startup for Startup template center. Plan a marketing budget by stage, channel, and goals.

Template center · monday.com Startup for Startup HE

איך ומתי כדאי לגייס CMO

Part 1 of a Hebrew series on when and how to bring in a CMO, full-time or fractional, to secure a startup's growth trajectory.

Blog series · part 1

Startup for Startup HE

Hiring a CMO: The Costs

Part 2 of the CMO hiring series: a breakdown of the real cost of full-time and fractional CMO engagements, and when each model makes financial sense.

Blog series · part 2 Startup for Startup HE

Hiring a CMO: Finding the Right Person

Part 3 of the CMO hiring series: a practical framework for sourcing, evaluating, and hiring the right marketing leader for your stage and industry.

Blog series · part 3 Mizbala · Digital & Social HE

Featured in Mizbala

A feature in Mizbala's digital and social media section on AI-era marketing tactics and how Israeli B2B teams are adapting their setups.

Feature Mizbala · News HE

Featured in Mizbala

A news feature in Mizbala covering developments in the Israeli marketing technology and B2B ecosystem.

News Give & Tech HE

Marketing Mentor, Give & Tech

Volunteer mentor with Give & Tech, pairing tech professionals with Israeli nonprofits to build stronger marketing and growth capabilities.

Mentorship · ongoing
Speaking and media

Running a podcast, publication, or event? Let's talk.

I speak and write about MarTech, AI in marketing operations, HubSpot, fractional leadership, and hiring marketers. Hebrew or English, on stage, on a panel, or on a call.

Email shani@shani.marketing with the format, audience and date. For anything else, the contact page or LinkedIn.

Shani Wolf, speaker and fractional CMO

Want more? Explore the case studies and playbooks I have shipped. Real B2B marketing work, anonymized and fully detailed, plus playbooks you can use with your team this week.

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