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Resources · Shani Wolf · Fractional CMO · HubSpot, monday & Amplemarket partner

Playbooks, templates and tools from real projects

The guides I write after doing the work, the templates I actually use, and the tools that answer in two minutes. Steal it, use it.

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Resources HubSpot Solutions Partner

Playbooks and guides

Long reads, written after the work

AEO & SEO · 15 min

AEO vs SEO in 2026: the playbook for being cited by ChatGPT and Perplexity

What changed in how answer engines pick sources, and the content patterns that get cited.

Updated Apr 2026 AI Ops · 25 min

AI Marketing Operations 101: from curiosity to deployment

How to take a marketing team from AI-curious to operational: tools, workflows, prompts, team rituals.

Updated Apr 2026 Hiring · 12 min

How to hire a Fractional CMO: the buyer's guide

Signals you are ready, what to ask, how to scope the first 90 days, and what it should cost.

Most shared HubSpot · 22 min

HubSpot implementation for B2B SaaS: the 8-week playbook

Custom properties, lead lifecycle, scoring, attribution, dashboards. Week by week.

Playbook MarTech · 18 min

The MarTech review framework

How to review a marketing tech setup and find the waste in a week: inventory, integrations, utilization, cost.

Framework AI & outbound · 14 min

Using Amplemarket's MCP server with Claude for marketing

How I run prospecting, enrichment and sequences from Claude, with the setup steps.

Walkthrough

Tools and templates

Answers in two minutes, files you can copy

Tool · 2 min

The HubSpot Check

Pick your situation: portal health, implementation readiness or renewal. A grade and three fixes to start with.

On screen Calculator · 3 min

HubSpot Pricing Calculator

Six questions, a monthly estimate on the seats-and-credits model, and a one-page summary for management.

On screen Tool · 2 min

MarTech Review: 30 questions

Data, automation, tools, reporting. Check what is true today, get a score per layer and where to start.

On screen Calculator · 3 min

Marketing Budget Calculator

A benchmark-based B2B budget range from revenue and growth target, and payback by channel.

On screen Checklist

HubSpot implementation readiness checklist

Before you sign the HubSpot contract: the 23 things to have ready so onboarding does not stall.

23 checks Template

B2B lead scoring model template

A working lead scoring model with fit and behavior criteria, weights and thresholds. Copy, adapt, load into HubSpot.

Google Doc Library

AI prompt library for marketing

Tested prompts for content, research, ICP, competitor analysis, email and ops, with the context you give the model.

200+ prompts Calculator

Marketing ROI Calculator

Model marketing ROI by channel, including the hidden costs most teams miss.

ROI by channel
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How I think

Keep reading: the blog

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Where to cut MarTech spend without breaking anything

· 2 min read
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How to structure content so Perplexity and ChatGPT cite it

· 2 min read
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Fractional CMO vs. agency. How to actually choose

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שני וולף

Written by

Shani Wolf
Fractional CMO · MarTech & CRM consulting · HubSpot, monday & Amplemarket partner

15+ years in B2B marketing, from global enterprises to high-growth startups. I get into the systems, the data and the automations and build and fix them myself, so the marketing budget turns into a predictable, measurable revenue engine.

LinkedIn About me Book 30 minutes

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Real tactics from real projects

MarTech teardowns, campaign playbooks, and the lessons you only learn by doing the work. I write when I have something worth saying.

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