HubSpot's new pricing has been live in EMEA since October 1. See what your team would pay

Legacy system to HubSpot · Shani Wolf, HubSpot, monday & Amplemarket partner

From a legacy system toHubSpot without losing traffic

A legacy site everyone is afraid to touch, a system only one person understands, or several HubSpot accounts opened at different times that nobody works in. I've done it from the inside (a global company's legacy site, first stage in six months) and from the outside (four portals into one, a foundation's site with 181 redirects). First you find out what really exists, then you build.

Book an intro call What moves and what breaks?
4 → 1portals181redirects, one site0traffic lost
Working on a laptop HubSpot Solutions Partner

Who it's for

Three situations I keep meeting

eCommerce

Four HubSpot accounts, zero work in them

Opened at different times, one of them with a 90% discount. You find the right one, build a shared lead language on it, and two pipelines.

Consolidation
Technical startup

The site is in code, every change goes through the CTO

Content Hub was already in the HubSpot license and nobody knew. The site moves from code to pages marketing edits alone.

Website
Established organization

A system only one person understands

The knowledge sits in a person, not in the system. You map, document, move once, and build so the team works without calling them.

Migration
What you get

Map first, one move, no traffic lost

What exists, what's in use, what can be switched off. Then one move: clean data, URL-by-URL redirects, and a team working in the new system without the one person who knew.

What's in the plan
  • Inventory: every system, its cost, its utilization, its owner
  • Redirect map: every old URL to its new one, ordered by inbound links
  • The data moves once, after a cleanup
  • Documentation that replaces the one person who knew
1move, done once
181redirects on one site
4 → 1portals
1 quarterper project

How does it work?

From what you have to what works, in a quarter

  1. Inventory

    What exists, what's in use, what you pay for

  2. Map

    Data, URLs, integrations: what moves

  3. Cleanup

    Once, before the move

  4. Move

    Redirects, data, the team

  5. Switch off

    The old system goes only after everything has moved
eCommerce · HubSpot3.2x pipelineFour portals merged into one, one shared lead language, and a marketing and sales engine on HubSpot ahead of peak seasonBased on a true story

Frequently asked questions

Do you lose traffic when you move a website?
Not if every old URL is redirected (301) to its new one, in order of inbound links, instead of 'everything to the homepage'. On one site that meant 181 URLs, 745 domains linking to the old homepage, and 146 internal links replaced before launch.
We have several HubSpot accounts. Which one do we work in?
The one with the best discount and the cleanest structure. The rest are switched off after the data has moved. One client had four, one of them with a 90% discount.
Our site is in code. Can it move to HubSpot?
Content Hub is often already in your license. The site moves from code to pages marketing edits alone, on the same domain, with a redirect for every URL.
What happens to the knowledge of the one person who understands the system?
It gets documented before the move, while they're still there: processes, automations, exceptions. The goal is a team that works in the new system without calling them.

Last updated: October 2026

Shani Wolf

Written by

Shani Wolf
Fractional CMO · MarTech & CRM consulting · HubSpot, monday & Amplemarket partner

15+ years in B2B marketing, from global enterprises to high-growth startups. I get into the systems, the data and the automations and build and fix them myself, so the marketing budget turns into a predictable, measurable revenue engine.

LinkedIn About me Book 30 minutes

Still looking around? Fair enough

The HubSpot Check All migrations