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Hunting for an in-house VP Marketing who builds the system? You found me.

15 years in B2B. Marketing Operations, AI, MarTech, and the revenue side of marketing. I connect the dots most candidates can't. Currently consulting through shani.digital. Open to one serious in-house role, hybrid, based in Israel.

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15+years in B2B marketing40+countries1,000%of plan delivered
A business team putting hands together: the in-house team I want to build with HubSpot Solutions Partner
Why me

Most senior marketers do one of four things well. I do all four.

Strategy. MarTech. AI. Revenue ops. The four lanes that decide whether marketing compounds or produces dashboards nobody trusts. I sit in all of them at once.

That's the reason I get called in to fix marketing functions other consultants couldn't. I read organizations before I read dashboards. Then I rebuild the system that connects the two.

The four lanes
  • Marketing strategy and positioning: B2B GTM, ICP, messaging, demand gen.
  • MarTech architecture: HubSpot, attribution, lead scoring, integrations.
  • AI and marketing efficiency: AI workflows, MCP, automation, vendor consolidation.
  • Revenue operations: pipeline, forecasting, MQL to Closed-Won attribution.
15+Years in B2B marketing, from talent acquisition to MarTech and AI
40+Countries: global marketing ops at a B2B enterprise
1,000%Of plan delivered: B2B GTM for a B2C brand
EffieAward-winning influencer campaign for a global personal-care brand

The role you maybe didn't write

Marketing Efficiency. MarTech. AI. The role that quietly saves 30 to 70% of the budget.

Most JDs ask for a ”VP Marketing.” A few ask for ”Head of Growth.” Almost none ask for the role that moves the needle in 2026: the person who connects AI, automation, data, tools, people, and budget into one system that compounds. That's the role I built for myself, and it's the role I want to build inside one company. Call it whatever fits your headcount plan. The work is the same.

Role

VP Marketing

Owns the funnel and the system behind it: strategy, positioning, demand gen, and the MarTech that makes the numbers trustworthy.

B2B tech · 200+ employees
Role

Head of Growth

Pipeline, forecasting, and attribution from first touch to Closed-Won. Outbound and inbound running on one connected setup.

SaaS · cyber · FinTech
Role

Director of Marketing Operations

HubSpot reviews, integration architecture, attribution, lead scoring, forecasting. The plumbing that lets the rest of marketing work.

Marketing Operations
Role

Head of Marketing Operations

Same lane, broader seat: the team, the tools, the data model, and the vendor budget under one owner.

Marketing Operations
Role

AI & Efficiency Lead

Practical, governed AI in marketing: MCP, Claude, ChatGPT, Make, n8n. Plus the 30 to 70% of budget that quietly leaks through unused tools and disconnected teams.

AI · vendor consolidation
Role

CMO

At a 200+ employee B2B company that treats marketing as a revenue function and wants a leader who builds the system.

Enterprise · B2B

Skills and fit

Three languages in the same room: CFO, CTO, CMO.

What the work is

  • ✓Marketing Operations and MarTech: HubSpot reviews, integration architecture, attribution, lead scoring, forecasting.
  • ✓AI workflows: practical, governed AI in marketing. MCP, Claude, ChatGPT, Make, n8n.
  • ✓Vendor consolidation: the 30 to 70% of marketing budget that quietly leaks through unused tools and disconnected teams.
  • ✓Three languages: CFO (efficiency and ROI), CTO (approved and secure), CMO (pipeline and attribution). Same room, same meeting.
  • ✓Credentials: HubSpot Solutions Partner, Amplemarket Advisor, Effie Award-winning campaign, Google Raichman Program instructor (Marketing Operations curriculum).

What I'm looking for

  • ✕One in-house role with real ownership of the funnel and the tools.
  • ✕A team to build or lead.
  • ✕A product I can get behind.
  • ✕A leadership team that wants marketing to drive revenue.
  • ✕B2B tech, SaaS, cybersecurity, FinTech, or enterprise. 200+ employees preferred.
  • ✕Hybrid preferred, based in Israel. Open to onsite for the right role, and to travel.
Kramer ElectronicsMcCann ValleyMySizeAiSapShopeaksAmplemarketReckitt BenckiserVerintVisao CapitalTeenkLaufer GroupOh My Box

Case studies

Three projects you can dig into.

Based on a true story. Twenty more on the case studies page.

B2B GTM · Strategy

Built a B2B GTM motion for a B2C brand from zero: 1,000% of plan.

ICP, messaging, sales script, pricing logic, full pipeline. Founder asked for 5 corporate orgs. We closed 50.

1,000% of plan MarTech · Cyber AI

62% MQL conversion lift after rebuilding the cyber AI marketing setup.

HubSpot deep dive, lead scoring rebuilt, sales-to-marketing handoff connected end to end.

+62% MQL conversion Outbound · Demand Gen

Built a B2B outbound machine, list and all.

1,600+ verified leads, segmented by ICP, plugged into a sequence engine and a HubSpot pipeline.

1,600+ verified leads

What the people who hired me say

Cybersecurity

One conversation with Shani moved me ten steps forward. She brought real seriousness at exactly the critical moment. Sharp, precise, always a step ahead.

Hadar G., past manager
Hadar G.
Marketing Leader, past manager
B2B SaaS

In one session she got it: the real challenge, the constraints, what would move the needle. Most consultants take a quarter. Shani took an hour.

Gidi K., founder
Gidi K.
Founder
AI

She went past the brief and added real value. A pro, and a genuinely great person to work with. That second part matters more than people think.

Noa N., past manager
Noa N.
Head of Marketing, past manager
Agency

Shani knows the tools and understands why they need to work together. She rebuilt our marketing operations workflow and made it sustainable. That's rare.

Menglei C., marketing ops leader
Menglei C.
Marketing Ops Leader
Investment group

She's the rare marketer who understands both the strategic layer and the technical plumbing. HubSpot, automation, AI workflows: she recommends it and then builds it herself.

Ari O., managing director
Ari O.
Managing Director
B2B SaaS

Shani took our marketing from reactive to systematic. She rebuilt our lead scoring, connected our outbound tools, and trained the team on AI prompts that save time. The pipeline impact was immediate.

Noa L., VP Marketing
Noa L.
VP Marketing
B2B Tech

I honestly feel personally and professionally accompanied, with real investment and real value. It's a partnership.

Roi L., CEO
Roi L.
CEO

Frequently asked questions

Is Shani Wolf available for hire as a VP Marketing or Head of Growth?
Yes. Currently consulting through shani.digital and open to one in-house leadership role at a serious B2B company in Israel.
What roles is Shani open to?
VP Marketing, Head of Growth, Director of Marketing Operations, AI & Efficiency Lead, or CMO at a 200+ employee B2B company. Or whatever you call the person who connects AI, automation, data, tools, people, and budget into one system that ships.
What kind of companies fit?
B2B tech, SaaS, cybersecurity, FinTech, or enterprise. 200+ employees preferred. Companies that treat marketing as a revenue function and want a leader who builds the system. Industry exposure: SaaS, cybersecurity, FinTech, B2B tech, manufacturing, eCommerce, agencies, AI platforms. Global experience across 40+ countries.
What's the actual specialty?
The intersection of strategy, MarTech, AI, and revenue operations. Most senior marketers do one of these well. Shani does all four. Credentials: HubSpot Solutions Partner, Amplemarket Advisor, Effie Award-winning campaign, Google Raichman Program instructor (Marketing Operations curriculum).
Onsite, hybrid, or remote? Where?
Hybrid preferred. Based in Israel. Open to onsite for the right role. Willing to travel: done it across 40+ countries before, can do it again.
Which roles are a weaker fit?
Pre-seed companies looking for a founding marketer to do everything for the first time. Pure brand or content roles without ownership of the funnel and the tools. Companies where marketing reports to sales operations or engineering. Companies that already decided what they want and need someone to execute it. If any of those describe your role, that saves us both time.
What about a CV?
A 30-minute conversation tells you more than 4 pages of bullets. Book one or email shani@shani.marketing. Happy to share a tailored one-pager after we've talked and the role is real.
Salary expectations?
In line with senior in-house marketing leadership in the Israeli B2B tech market, at VP Marketing or Director of Marketing Operations level. Happy to discuss specifics in the first call once the role is clear. Total comp matters more than base.
How does Shani prefer to be contacted?
Email shani@shani.marketing, LinkedIn at linkedin.com/in/shaniwolf, or book a 30-minute call. Whatever is faster on your side.

Last updated: October 2026

You're looking for someone like me. I'm looking in-house. Let's talk.

Book a 30-minute call Email shani@shani.marketing