HubSpot
Based on a true story
85% of the MarTech setup was missing 3 months before Black Friday. 6 weeks later: scoring, workflows, pipeline and an Amplemarket sync.
Read the caseCase studies · Shani Wolf · Fractional CMO · HubSpot, monday and Amplemarket partner
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HubSpot
Based on a true story
85% of the MarTech setup was missing 3 months before Black Friday. 6 weeks later: scoring, workflows, pipeline and an Amplemarket sync.
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CRM Migration
Based on a true story
Rebrand across 40+ country sites while moving to HubSpot: contact history, campaigns and SEO equity all preserved.
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MarTech & AI
Based on a true story
Two sessions for a 15+ marketing team before a product launch. Within 2 weeks, 12 workflows running in the team's own tools.
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CRM Migration
Based on a true story
SharePoint hub with an AI assistant that answers from the content. 8 companies, 1,000+ employees, 6 weeks from approval to launch.
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MarTech & AI
Based on a true story
A design tool chosen by goal, AI and integration: start with 25 users, grow to the whole group on the same contract.
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MarTech & AI
Based on a true story
9 systems, 7 manual copy jobs and 20+ hours a month. Finding: good systems, zero connections between them. A playbook in three phases.
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CRM Migration
Based on a true story
207 pages became 84 on a new domain, 745 linking domains mapped, four vendors and one checklist, two days before the flagship event.
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MarTech & AI
Based on a true story
11 entities share the name. 32 phrases mapped, answer-first content, and a legacy domain moved to the new brand in 3 months.
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Fractional CMO
Based on a true story
14 chapters, from domains to AI and measurement, for a group of 8 companies. Each keeps its own brand; the guardrails are shared.
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MarTech & AI
Based on a true story
For an audience that vets you online: brand, site architecture and content that answers AI engines, 12 weeks from discovery to launch.
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Fractional CMO
Based on a true story
The goal was 5 organizations for Family Day. ICP, messaging, catalog, pricing, sales script and media from zero: 50 organizations closed.
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Fractional CMO
Based on a true story
Full SWOT against revenue goals, segments rebuilt as a portfolio, and 100% of media spend tied to it. One doc the founder runs on weekly.
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MarTech & AI
Based on a true story
ICP from zero, an enriched list of HR managers, a 4-touch LinkedIn and email sequence, and a playbook the founder runs alone.
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Fractional CMO
Based on a true story
Criteria, outreach, brief template, barter or paid model, tracking links and a monthly report. Two tiers: A-list and micro.
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MarTech & AI
Based on a true story
Four lifecycle flows rebuilt, welcome to win-back, on a platform a non-technical founder runs herself, without a developer.
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Fractional CMO
Based on a true story
Search intent mapped, a calendar across 5 segments, the first posts live and a home page rewrite, on a 43K monthly organic baseline.
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Fractional CMO
Based on a true story
Role spec, screening rubric, trial task and closing script, so founders hire on evidence. The hire stayed and ran the channel solo.
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Fractional CMO
Based on a true story
A stalled design studio: new positioning, sharper messaging, LinkedIn presence and network intros to the right clients. MQLs up 350%.
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MarTech & AI
Based on a true story
Documented processes, 100% of the team trained hands-on, 3 overlapping tools down to 1, and measurable hours saved per deliverable.
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Fractional CMO
Based on a true story
Positioning that read like a spec sheet. Messaging hierarchy rebuilt from the buyer's words, the same story in both rooms.
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Fractional CMO
Based on a true story
A manufacturer selling on price and features to buyers who purchase reliability and partnership. Brand language from the job-to-be-done.
Read the caseLast updated: October 2026
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