Case studies from the real work
Based on a true story. Client Names and Company have been changed and identifying details to protect confidentiality.
From zero HubSpot infrastructure to a BFCM-ready revenue engine in 6 weeks
Missing 85% of its MarTech infrastructure three months before Black Friday — no scoring, no workflows, no pipeline. Six weeks later, a BFCM-ready HubSpot portal integrated with Amplemarket.
Rebranding a global technology company without losing millions of contacts
A publicly-traded global AV manufacturer was rebranding across 40+ country websites while migrating to HubSpot. Preserve millions of contacts, campaign history, and SEO equity across the transition.
Running an AI Quick Wins workshop series for a cybersecurity marketing team
A late-stage cybersecurity company needed their marketing team AI-operational before a product launch. Two workshop sessions took them from curiosity to twelve deployed workflows.
Building a family office website for an audience that doesn't Google you
Sovereign investors and HNW referrers will check you out online but never shop for a family office. Brand, architecture, and AEO-optimized content that rank without screaming.
Out-ranking entrenched competitors with AEO-first SEO
Invisible in Google against bigger competitors. Legacy domain migration, AEO-first content architecture, and three sub-projects in one clean program.
How I built a B2B Go-To-Market strategy for a B2C brand — and closed 1,000% of plan
Founder's goal was 5 corporate orgs for Family Day. I built the GTM from zero — ICP, messaging, corporate catalog, pricing logic, sales script, paid-media allocation. Outcome: 10× the target.
SWOT to strategy — how I turned a B2C founder's gut-feel marketing into a prioritized roadmap
The founder had intuition but no framework. I ran a structured SWOT, mapped it against revenue goals, and turned 40+ scattered ideas into a 90-day priority plan with owners, budgets, and success metrics.
A 1,600-prospect outbound machine for a B2C brand selling to HR leaders
Built the ICP from zero, scraped and enriched a 1,600+ list of HR & people ops leaders, wrote a 4-touch LinkedIn + email sequence, and handed the founder a self-service playbook she still runs today.
Zero-to-program — how I launched an influencer channel that paid back in month one
Built the influencer strategy from scratch — creator criteria, outreach, brief, barter-vs-paid model, tracking links, and a monthly reporting rhythm. Became a self-sustaining acquisition channel inside 60 days.
+15% retention lift from a five-flow email system the founder can run alone
Rebuilt the entire email program — welcome flow, abandoned cart, post-purchase, winback, VIP — on a platform the non-technical founder could own. +15% repeat purchase in the first quarter.
From no blog to a content engine — how I built SEO & thought-leadership from scratch
Mapped search intent, built a pillar-and-cluster content plan, wrote the first 12 posts, and stood up a publishing cadence the founder sustains with a VA. Organic went from zero to a steady inbound channel.
Stop hiring the wrong marketer — my scorecard for spec, screen, and close
Across multiple clients I saw the same pattern: founders hire on vibes and fire in six months. I built a reusable scorecard — role spec, screening rubric, trial task, closing script — that lifts first-year retention dramatically.
350% MQL lift for a design studio stuck in stagnation
No new leads, no momentum. I rebuilt positioning, sharpened messaging, improved LinkedIn visibility, and leveraged network connections to get the founder in front of the right clients.
One quarter, new stack, real time savings — operational transformation at a digital agency
New technologies introduced, workflows streamlined, the team trained, and measurable time savings delivered. The agency came out leaner, faster, and better equipped for AI-era client work.
Product marketing for a NASDAQ-listed B2B SaaS — clarifying the buyer story
Engineering-fluent leadership had built positioning that read like a spec sheet. We rebuilt the messaging hierarchy from the buyer's vocabulary up — sales-ready, investor-ready, and the same story across both rooms.
Brand messaging for an industrial manufacturer — turning a spec sheet into a buyer story
A growing industrial manufacturer was selling on price and feature lists in a market where buyers cared about reliability, partnership, and risk. We rebuilt the brand language from the buyer's job-to-be-done — and gave the sales team materials they could lead with.
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