HubSpot's new pricing has been live in EMEA since October 1. See what your team would pay

About · Fractional CMO · HubSpot, monday and Amplemarket partner

I make marketing click.

15 years in B2B. From HR and headhunting to HubSpot and AI. Same superpower: connecting what others don't see.

Book an intro call The journey
15+years in B2B40+projectsEffieaward-winning campaign
Shani Wolf HubSpot Solutions Partner
Why I do this

The gap between strategy and execution is where the biggest opportunity sits.

Here's the thing about being a marketer for 15 years: you see the same patterns over and over. A founder who built something brilliant and can't get anyone to care. A CMO managing a MarTech setup that produces dashboards nobody trusts.

I started in talent acquisition, moved into agency life and built a campaign that won an Effie Award, then ran global marketing operations at a B2B enterprise across 40+ countries. The whole time, I kept noticing: genius strategies dying because the systems couldn't keep up.

So I built a practice that lives exactly in that gap. Part strategist, part operator, part MarTech architect, part AI integrator. Marketing that ships. Systems that compound. Teams that feel unstuck.

Shani Wolf
The journey

From connecting people to connecting systems.

I started in talent acquisition in tech: 7 years of matching people with the right opportunities. That's where I learned to read organizations from the inside. I still volunteer as a mentor at Beit Hachinuch, because helping people find their path never stopped being the thing that drives me.

Then came agency life, where I built the agency's first influencer division. The campaign I led for a global personal-care brand won an Effie Award. After that, in-house in various B2Bs: building marketing teams, specifically digital marketing, with product marketing, customer success, and marketing operations / MarTech from zero. Hiring the staff, connecting the content to the CRM to revenue, making systems talk to each other.

Now I bring all of it together. Fractional CMO and MarTech architect for B2B companies that want their marketing to actually ship results. At home, it's me, my partner, two kids, a very opinionated dog, and a growing collection of plants I'm unreasonably proud of. Long story short: I survived.

What I love

  • ✓Connect people with their goals and dreams (yes, selling more of your product and becoming a unicorn is kinda a dream ;)
  • ✓Love Taylor Swift (and not shy about it ;)
  • ✓Drink A LOT of coffee (and love every cup of it)
  • ✓Seeing my plants grow another leaf (ok, and my kids as well ;)
  • ✓Hate buzzwords (but yet I use them anyway)

What I won't do

  • ✕Talk the talk (I walk the walk. Or is it the other way around?)
  • ✕Send 47-slide decks (well, sometimes you have a lot of content that must be documented. So I can't promise I won't do that ;)
  • ✕Just advise (I mean, I can. But you would want me to do the hands on anyway, probably :)
  • ✕Do empty promises (if it's not a fit, it's not a fit.)
  • ✕Disappear (poof! 👻)
HubSpotClaudeAmplemarketFigmaGammaChatGPTOpenAIFathomAnthropicMakeLovableCanvan8n
Certifications & partnerships

The receipts.

What stands behind the recommendations:

  • HubSpot Solutions Partner
  • Amplemarket Advisor
  • Instructor at Google and Reichman University
  • Product Marketing Alliance: PMA Certified
  • Effie Award-winning campaign
Certifications and partnerships

What I help with

HubSpot

HubSpot review, pre-renewal check or platform selection. Then we build

CRM Migration

From Salesforce, Dynamics, monday or a legacy system to HubSpot or monday CRM, with no data lost

MarTech & AI

Review and playbook, RevOps and automation, an AI workshop for the marketing team

Fractional CMO

Senior marketing leadership, one or two days a week, 3 to 12 months
On stage

Where brands meet AI.

I speak, mentor, and train teams on the intersection of marketing, AI, and MarTech. From boardrooms to stages: helping organizations understand what's changing and how to stay ahead.

10+ talks and workshops · AI trainer for marketing teams

Pink orchid avatar
Hadar G.
Marketing Leader, B2B Cyber
Cyber

One conversation with Shani moved me ten steps forward. She helped me reframe how I think about my own value, and gave me a way to actually show it inside the organization.

Dog with glasses avatar
Gidi K.
Founder, B2B SaaS
SaaS

I came to Shani after months of conversations with consultants who just couldn't translate what I actually needed. In one session she got it: the real challenge, the constraints, what would actually make a real difference.

Blue orchid avatar
Noa N.
Head of Marketing, B2B AI
AI

Shani was brought in to help us with a campaign, and ended up advising the whole marketing function. Platforms, tools, the works. A real pro, and a genuinely great person to work with.

Cow avatar
Roi L.
CEO, B2B Tech
Tech

I honestly feel personally and professionally accompanied, with real investment and real value being added. It's a partnership.

40+Projects shipped
15Years of real lessons
0Generic advice
100%From the field

Let's figure out if there's a fit. I'd rather understand your challenge before proposing anything.

Book an intro call See the case studies

Newsletter

Real tactics from real projects.

MarTech breakdowns, campaign playbooks, and the kind of lessons you only learn from doing the work. Sent when there's something worth sending.

Unsubscribe anytime. Stored in HubSpot.