HubSpot's new pricing has been live in EMEA since October 1. See what your team would pay

Salesforce to HubSpot · Shani Wolf, HubSpot, monday & Amplemarket partner

FromSalesforce to HubSpot, without losing your data

Salesforce is expensive, the sales team works in WhatsApp and Excel, and marketing can't build automation on it. There are two ways out: a full move of sales, or HubSpot as the marketing layer next to Salesforce with a two-way sync. I've done both from the inside: I connected Salesforce to HubSpot at a global company in 40 countries, and I build it today for B2B tech companies.

Book a platform call What moves and what breaks?
2systems in parallel0records lost$0onboarding fee, through a partner
A working session in the office HubSpot Solutions Partner

Who it's for

Three situations I keep meeting

Series B SaaS

Salesforce for sales, Excel for marketing

20 seats nobody opens, lead scoring in a spreadsheet, and marketing that can't build automation. HubSpot for marketing, synced to sales.

Alongside Salesforce
Startup

You inherited Salesforce from the investors

The system came with the round, not with the process. The team is small, the needs are simple, the annual bill is neither. A full move, one quarter.

Full move
Partner-led marketing

ABM and partner scoring

80% of leads come through partners and need scoring, nurturing and reporting. Salesforce stays the system of record, HubSpot runs marketing, and a Claude-based automation layer keeps the two in sync.

Alongside Salesforce
What you get

A migration plan, then the migration

Stage one, before you commit to a scope: a plan that says what moves, what gets rebuilt, how many weeks, and who works where. Then the implementation, inside the portal, with both systems running in parallel.

The migration plan
  • Object and field mapping: what moves, what stays, what's dead
  • Pipeline remapped to the real process, not the one in the deck
  • Two-way sync, object by object, direction by direction
  • Team transition plan: who moves when, and what happens to Salesforce
1–2weeks for the plan
1 quarterto move a whole team
2systems in parallel
$0HubSpot onboarding fee

How does it work?

From the plan to a team working in HubSpot, in a quarter

  1. Plan

    Mapping, scope, timeline

  2. Cleanup

    Duplicates, fields, the history that has to move

  3. Build

    Pipeline, automations, sync

  4. In parallel

    Both systems run until the team has moved

  5. Handover

    Training and reports. Salesforce goes, or stays connected
Enterprise · Salesforce + HubSpotRebrand and migrationA full move to HubSpot in the middle of a rebrand, synced to Salesforce across 40 countries, with no data or leads lostBased on a true story

Frequently asked questions

How long does a Salesforce to HubSpot migration take?
The plan takes one to two weeks. Moving a whole sales team, with its history and integrations, usually takes a quarter, with both systems running in parallel in the first weeks. HubSpot itself talks about roughly three months.
Can we keep Salesforce and add HubSpot for marketing only?
Yes, and it's a common setup: Salesforce stays the system of record for sales, HubSpot runs forms, scoring, nurturing and campaigns, and the native two-way sync moves leads and deals. The real question is which objects and fields sync, and in which direction.
What happens to the deal history?
It moves, if you decide it has to. The plan fixes what moves as history (closed deals, activities, emails) and what starts from zero. Data that moves without a cleanup just moves the mess to a new system.
What does it cost?
The license under the new pricing (there's a calculator), the migration plan as a short fixed-price project, and the implementation scoped in the plan. Through a partner, HubSpot's own onboarding fee is waived.

Last updated: October 2026

Shani Wolf

Written by

Shani Wolf
Fractional CMO · MarTech & CRM consulting · HubSpot, monday & Amplemarket partner

15+ years in B2B marketing, from global enterprises to high-growth startups. I get into the systems, the data and the automations and build and fix them myself, so the marketing budget turns into a predictable, measurable revenue engine.

LinkedIn About me Book 30 minutes

Still looking around? Fair enough

The calculator: what it costs after the switch All migrations